According to the American Cancer Society, in 2007, an estimated 178,480 new cases of invasive, and another 62,030 cases of non-invasive breast cancers, will be diagnosed among women. Approximately 40,460 women are expected to die from breast cancer.

In 2007 it is also estimated that about 2,030 cases of breast cancer are expected to occur among men, accounting for about 1% of all breast cancers. Approximately 450 men will die from breast cancer.

The purpose of this project is to increase awareness and raise funds to aid in the fight against breast cancer.